What Would Master Chief Drive

Hummer HX concept car (left) and Halo’s Warthog (right).

It doesn’t take much of a leap to see the similarities between the two vehicles. One being a serious contender for a future Hummer design and the other the most popular vehicle in one of the most popular video game series. This is just another clear sign that the popular world is crossing paths more often with the nerd world. Or that more nerds are making enough money to no longer be ignored by market annalists. Ether way its a great time to be a geek.

According to GM design director Carl Zipfel, the HX wasn’t modeled on Halo’s Warthog but on “modern-day ATVs” — even though he freely admits that both he and several of the vehicle’s designers play Halo.