I’m not a big Mac/Apple fan (I’m a Big Mac fan but thats a different story) and avid PC builder/owner. Watching the Macworld Steve Jobs’ keynote from the crunchgear blog Mr. Job’s vindicated my opinion with the announcement of AppleTV Take 2 the new version of last years abysmal AppleTV. The new AppleTV is a stand alone no computer require unit that allows you to watch videos, rent movies/shows, and watch YouTube on your TV. No new ground broken here thats for sure, these are all things we Informian’s have been doing for a long time.

Again I’m not an Apple fan but before the Ipod mp3 was not a household word. This digital distribution trend wont come to the people without some help from user friendly companies like Vudu, Netflix and Apple.

But what about the pirates? Should I be worried that with standardization of digital media comes the gallows for my eye patch wearing brothern? Fear not, the music industry has all but came to its senses that digital rights management is not only not what people want but bad business. Amazon, Wal-Mart and even part of Itunes have went for raw mp3 with no rights management at all. The reason this is going to be a loosing battle is simple and its what’s called the “analog hole” (be careful when searching for that at work). The simple fact is our eyes see video and our eyes hear sound the same way cameras and microphones record it. So in order for us to use the media as humans it has to be in a format that is record able by hardware we already own.